Plans, checklists and tools for your store, from Alyssa, your Google Ads coach. Start with what matters most right now.
Everything here is free to use for your own store. New resources get added through the year.
A week-by-week plan from September to January: what to set up, what to leave alone during sale week, and how to put it all back afterwards. With checklists that save your progress.
Open the plan → ToolSee how your discount changes the return you need from your ads, and the biggest discount you can afford.
Work out your numbers →Bring your questions to the coaching calls. The common ones become guides here.
I'm your Google Ads coach. I started out in general marketing and then specialised in Google Ads and CRM. I now run Gather 'n' Grow, a Google Ads Partner and HubSpot Partner agency, working with both B2C and B2B businesses. So if your brand has a wholesale, trade or corporate side as well as your online store, I can help with that too.
Bring your questions, however basic they seem. Most of the problems I see come down to a handful of simple fixes.
